GameX (Games & Media Expo), scheduled October 23-25, 2009 at the Greater Philadelphia Expo Center, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming and NBC 10, designed to draw from national, regional and local audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. High-value consumer content is being provided by exhibitors and sponsors, including major media and entertainment companies seeking to build their brands with the core games audience.
GameX is the only major game consumer show in U.S. supported by a major media sponsor, NBC Local Media in Philadelphia – WCAU TV/NBC 10. A high-visibility entertainment, tech and media show with games as its main attraction, GameX also features advance film and TV screenings and trailers, celebrity guest appearances, high stakes game tournaments, robotics demonstrations, video art installations and much more.
Produced and presented by five regional chapters of International Game Developers Association (IGDA), GameX is hosting GameX Industry Summit, a two-day conference featuring panels and workshops for game professionals and students.
About NBC Local Media
NBC Universal’s Local Media outlet NBC 10 first worked with the consumer game community last year when it provided media and marketing support that drove more than 20,000 people to a similar event in Philadelphia. NBC Local Media is supporting this year’s GameX with significant advertising and marketing efforts.
NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast television, broadband networks, digital channels and numerous media outlets outside of the home. NBC Local Media is a division of NBC Universal.